Geldof famously doesnt work in any one of his offices, opting to work alone armed only with a telephone, no email, no fax. In explaining why he chooses not to work 'at work', surrounded by his employees he says that 'if you have staff, you start to think about them and you lose the freedom to think and write' (Howkins 2007, pp.125)
'Business is as creative as songwriting, but not as personal' (Bob Geldof, cited in Howkins, 2007 pp.127)
His ideas derive from 'irascibility and invention', and mixing boredom with his imagination results in a 'strong cocktail' (Howkins 2007,pp.127).
'Business - its a cliche - absolutely as creative as anything. Business creates ideas. Around something as dry as a boardroom meeting there can be a confluence of ideas that creates and promotes more ideas' (Bob Geldof, cited in Howkins, 2007 pp.127)
Geldof refers to creative entrepreneurs as being truly capitalist, that manging creative wealth will give rise to more wealth. Creative entrepreneurs:
'...use creativity to unlock the wealth that lies within themselves' (Bob Geldof, cited in Howkins, 2007pp.136)