Sunday, 4 March 2012

IBM’s Creative Culture

I have been meaning to blog a little about IBM as until starting my masters i had very little knowledge or understanding of this multinational corporation, other than it was BIG and SUCCESSFUL.
Did you know that during 2011 IBM received 6,180 patents?! IBM was the lead patent recipient for the 19th year! (IBM, 2012)
The articles i have been reading online today suggest that the scale and success of IBM is due to it:
 ‘creating a culture of innovation’ (Macanfo, E. 2010)
IBM has ‘Think Fridays’:
‘we like to give half a day per week as think time. Our employees consider how you make your life, the clients’ life or the world easier.’ (Petite, J, 2010 cited in Macanfo, E. 2010)
Innovation Jam is an impressive online idea generation session. Over 150,000 employees, universities, IBM business partners and clients worldwide take part and in 72 hours generate thousands of ideas they explore:
‘IBM’s most advanced research technologies and considered their application to real-world problems and emerging business opportunities’ (Macanfo, E. 2010)
Innovation Jam is:
 ‘harnessing the energy and the power of our staff to take things to the next innovation plateau’ (Petite, J, 2010 cited in Macanfo, E. 2010).
Richardson (2010) refers to IBM’s CEO Samuel J. Palmisano who highlights why they believe in a culture of innovation and creativity:
‘Events, threats and opportunities aren’t just coming at us faster or with less predictability; they are converging and influencing each other to create entirely unique situations. These firsts-of-their-kind developments require unprecedented degrees of creativity — which has become a more important leadership quality than attributes like management discipline, rigor or operational acumen.’

According to Richardson (2010)

Creative leaders invite disruptive innovation, encourage others to drop outdated approaches and take balanced risks’.

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